34. SOF: SHIFT is the Agency of the Year and Mastercard Slovenia is the Brand of the Year

The two-day Slovenian Advertising Festival (SOF), which took place on the 15th and 16th of May in the former salt warehouse Magazin Grando in Portorož, culminated with the traditional award ceremony for the best in the advertising profession.

The already established sections were joined this year by Creative Media Excellence and Creative Business Excellence, and for the first time three juries watched over the three pillars - 43 silver, 27 gold and two grand prizes were awarded out of 46 finalists.

The 34. SOF

The Agency of the Year went to Shift Agency, the Most Successful Brand of the Year to Mastercard Slovenia.

The best production companies for film commercials were Just A Corps and Instant, and the best production company for radio and audio commercials was Radio Študent.

The title of Advertising Personality of the Year was awarded to Sašo Dimitrievski, Partner and Member of the Management Board of the Pristop Group.

The Advertiser of the Year 2024 was Mastercard Slovenia.

Teja Medvešček and Lovro Frece, winners of the Young Creatives competition, are travelling to Cannes to compete in the Young Lions competition.

Two big prizes

Gestures of Inclusion|Financial Literacy, POVEM agency, client Mastercard Slovenia for the Mastercard brand

Does risk live at your address?, agency Herman & partners, client Zavarovalnica Triglav for Zavarovalnica Triglav

27 gold prizes in individual competition groups

ENOCANAL COMMUNICATIONS Section

In the FILM group: the series NO ONE CAN SHARE, agency Futura DDB, client ALPE-PANON

In FILM: Alpinia, agency Just A Corpse, client Just A Corpse

In the OUTDOOR ADVERTISING group: Hardships from the Cupboards, agency SHIFT, commissioned by UNICEF Slovenia

In the SOUND group: Lullabies for two, agency DIGINOM, client Zavarovalnica Vita

In the DIGITAL group: Firecrackers? No, thank you! - Can you hear their fear?, DROM Agency, client TAM-TAM

In the DIGITAL group: ALTERNATE RE[AI]LITY: The history of the computer since 1890, Digital Da Vincis Agency, client PEEK&POKE

In the DESIGN group: Druga godba 2024: Tuned Coexistence, agency Monoform, client Druga godba Ljubljana

MULTICHANNEL COMMUNICATIONS Section

In the INTEGRATED CAMPAIGNS group: Gestures of Inclusion|Iniciativa prispevajkretnjo.si, agency POVEM, client Mastercard Slovenia

In the BRAND EXPERIENCE group: Hardships from the lockers, agency SHIFT, client UNICEF Slovenia

In the BRAND EXPERIENCE group: Firecrackers? No, Thank You! - Can You Hear Their Fear?, DROM Agency, client TAM-TAM

In the group BRAND EXPERIENCE: Gestures of Inclusion|Financial Literacy, POVEM Agency, client Mastercard Slovenia

In the BRAND EXPERIENCE group: Is it true?, Pristop agency, client Telekom Slovenije

In the BRAND EXPERIENCE group: Hardships from lockers, agency SHIFT, client UNICEF Slovenia

In the DIGITAL CAMPAIGNS group: Gestures of Inclusion|Iniciativa prispevajkretnjo.si, agency POVEM, client Mastercard Slovenia

RESPONSIBLE COMMUNICATION Section

In the GROUP GOOD FOR SOCIETY: Gestures of Inclusion I Financial Literacy, POVEM agency, client Mastercard Slovenia

In the group GOOD FOR SOCIETY: Gestures of Inclusion | Iniciativa prispevajkretnjo.si, agency POVEM, client Mastercard Slovenia

CIRCULAR EXCELLENCE Section

In the AUTHOR'S MUSIC group: Do-I-Do (choose yourself, don't smoke), BPCS agency, commissioned by the Ministry of Health

In the AUTHOR TEXT group: Do-it-dim (choose yourself, don't smoke), BPCS agency, client Ministry of Health

ARTIST GUIDANCE: Golden Drum Festival image, agency Aritmija, commissioned by the Slovenian Chamber of Advertising

In the ARTIST MANAGEMENT group: Summer Creatures, Studio Reformatic, commissioned by the Municipality of Ljubljana

In the DIRECTION group: The series They are not easy to share, agency Futura DDB, client ALPE-PANON

CREATIVE MEDIA EXCELLENCE Section

In the group CREATIVE USE OF MEDIA: Distress from the lockers, agency SHIFT, client UNICEF Slovenia

In the CONTENT COMMUNICATION group: Gestures of Inclusion | Iniciativa prispevajkretnjo.si, agency POVEM, client Mastercard Slovenia

In the CONTENT COMMUNICATION group: Hardships from the cupboards, agency SHIFT, client UNICEF Slovenia

CREATIVE BUSINESS EXCELLENCE section

In the BRAND MANAGEMENT group: A1 Vajb, SHIFT agency and DROM agency, client A1 Slovenija

In the CREATIVE EFFICIENCY group: So good it can predict the future, Agency 101, client Atlantic Grupa

In the group INNOVATIVE SOLUTIONS: Does risk live in your address?, agency Herman & partners, client Zavarovalnica Triglav

43 silver awards in individual competition groups

ENOCANAL COMMUNICATIONS Section

In the FILM group: JAC Patisserie, agency Just A Corpse, for Just A Corpse

In the PRINT group: PERFECTLY COVERED, AV STUDIO Agency, for Spar Slovenia

In the OUTDOOR ADVERTISING group: The Art of Low Prices, agency Yin + Young, for Lidl Slovenija

In the GROUP OUTDOOR ADVERTISING: Gestures of Inclusion | Social Experiment, POVEM agency for Mastercard Slovenia

In the OUTDOOR ADVERTISING group: Blue Line, agency Pristop, for Telekom Slovenije

In the group SOUND: I saw birds falling, agency Zavod Radio Študent, for TAM-TAM

In the group SOUND: Spice it up with Argeta, Agency 101, for Atlantic Grupa

In the DIGITAL group: So good it can predict the future, Agency 101, for Atlantic Grupa

In the DIGITAL group: A1 Vajb Instagram, DROM Agency, for A1 Slovenija

In the DIGITAL group: Barcaffe Pyjamas, Agency 101 for Atlantic Grupa

In the DIGITAL group; Tarifnik mobile app, CNJ Digital agency for CNJ Digital

In the DESIGN group: Golden Drum Festival image, agency Aritmija for the Slovenian Advertising Chamber

MULTICHANNEL COMMUNICATIONS Section

In the INTEGRATED CAMPAIGNS group: So good it can predict the future, Agency 101 for Atlantic Grupa

In the group INTEGRATED CAMPAIGN: Firecrackers? No, Thank You! - Do You Hear Their Fear?, DROM Agency for TAM-TAM

In the BRAND EXPERIENCE group: Spice it up with Argeta, Agency 101 for Atlantic Grupa

In the group BRAND EXPERIENCE: So good it can predict the future, Agency 101 for Atlantic Grupa

In the DIGITAL CAMPAIGN group; Firecrackers? No, thank you! - Can you hear their fear?, DROM Agency for TAM-TAM

RESPONSIBLE COMMUNICATION Section

In the GROUP GOOD FOR SOCIETY: Firecrackers? No, thank you! - Do you hear their fear?, DROM Agency for TAM-TAM

In the GOOD FOR SOCIETY group: Hardships from the cupboards, SHIFT Agency for UNICEF Slovenia

CIRCULAR EXCELLENCE Section

CREATIVE MEDIA EXCELLENCE Section

In the CREATIVE USE OF MEDIA group: City of Cyclists, McCann Ljubljana, for Tourism Ljubljana

In the group CREATIVE USE OF MEDIA: Union Flask of Fans, agency Herman & partners, for Pivovarna Laško Union

In the CREATIVE USE OF MEDIA group: firecrackers? No, thank you! - Do you hear their fear?, DROM Agency, for TAM-TAM

In the group STRATEGIC EXCELLENCE IN MEDIA USE: Does risk live in your address?, Herman & Partners Agency, for Zavarovalnica Triglav

In the group INTEGRAL COMMUNICATION: Is it true?, agency Pristop, for Telekom Slovenije

In the INTEGRAL COMMUNICATION group: "Welcome" programme, Agency 101, for NOVARTIS PHARMA SERVICES

CREATIVE BUSINESS EXCELLENCE Section

In the BRAND MANAGEMENT group: Always for the better, for Pristop and Herman & partners, for Telekom Slovenije

In the BRAND MANAGEMENT GROUP: The greatest happiness is the happiness that people bring us, agency SHIFT for Loterija Slovenije

In the BRAND MANAGEMENT GROUP: The first spice blend for Slovenian dishes, Agency 101, for Podravka d.o.o.

In the BRAND MANAGEMENT group: Clean Invoices, agency Pristop, for OTP banka

In the BAG STAMP MANAGEMENT group: NLB welcome ATM, agency Internavti, for NLB

In the EMPLOYER BRANDING MANAGEMENT group: we're all good. We are all Triglav, agency Top Stories, for Zavarovalnica Triglav

In the group CREATIVE EFFICIENCY: Gestures of Inclusion|Financial Literacy, POVEM agency, for Mastercard Slovenia

In the INNOVATIVE SOLUTIONS group: Filip looking for work, agency bold.group, for Versuni, Philips Slovenia

In the INNOVATIVE SOLUTIONS group: Hardships out of the cupboards, agency SHIFT, for UNICEF Slovenia

In the INNOVATIVE SOLUTIONS group: Blue Line, agency Pristop, for Telekom Slovenija

In the INNOVATIVE SOLUTIONS group: First Spice Mix for Slovenian dishes, Agency 101, for Podravka d.o.o.

Congratulations to all the winners!