Kreativni direktorji in poznavalci so izbrali favorite za zmagovalce letošnjega festivala v Cannesu.
Med dela, ki utegnejo pobrati glavne nagrade pogosto uvrščajo:
- Nike - Jogger (Wieden + Kennedy)
- Channel 4 - Meet the Superhumans (4Creative, London)
- Old Spice - Muscle Music (Wieden + Kennedy)
- Coca Cola - Small World Machine (Leo Burnett, Sydney)
- Red Bull - Stratos (Riedel Communications)
- Kayak - Roommates (Barton F. Graf 9000, New York)
- Southern Comfort - Whatever is Comfortable: Beach (Wieden + Kennedy)
- Jeep - GPS to Get Lost (Leo Burnett, Buenos Aires)
- Dove - Real Beauty Sketchers (Ogilvy & Mather, Sao Paulo)
- Axe - Susan Glenn (BBH)
- Metro Trains - Dumb Ways to Die (McCann, Melbourne)
- Oreo - Oreo Daily Twist (Draftfcb, New York)
